The Artist Hand-Drawing 1,000 Birds for an App That Tries to Get You Off Your Phone
In a sunlit studio in Bolinas, a coastal hamlet north of San Francisco, Keith Hansen carefully applied the final strokes to a watercolor of a painted bunting, a bird whose vivid co…
In a sunlit studio in Bolinas, a coastal
In a sunlit studio in Bolinas, a coastal hamlet north of San Francisco, Keith Hansen carefully applied the final strokes to a watercolor of a painted bunting, a bird whose vivid cobalt and emerald feathers seem almost too extravagant for nature. With a fine sable brush, he traced delicate patterns on the bird's head, then placed the finished piece into a thick binder that grows by one page every few days. This is no ordinary art project; it is a mission that blends craft, technology, and a quiet rebellion against our screen-bound lives.
Hansen is the artist behind the Flock app, a digital field guide that aims to lure users away from their devices and into the outdoors. The app, which features his hand-painted illustrations of 1,000 bird species, is designed to make birdwatching accessible and engaging. But unlike typical apps that demand constant attention, Flock's goal is to encourage people to close their phones and step outside. Hansen's artwork is central to that vision, offering a tactile, human quality that digital photos can't replicate.
The project began as a simple idea: create a comprehensive, beautiful bird guide that would inspire curiosity rather than passive scrolling. Hansen, who has spent decades as a wildlife artist, saw an opportunity to merge his passion for painting with a modern solution to a modern problem. Each bird requires hours of meticulous work, from studying field sketches to mixing precise shades of pigment. The result is a collection that feels both scientific and soulful, a reminder of the natural world's splendor.
Flock's interface is intentionally minimalist, with no p…
Flock's interface is intentionally minimalist, with no push notifications or endless feeds. Instead, users can search for birds by location or season, view Hansen's illustrations, and listen to recorded calls. The app's quiet design reflects its philosophy: it's a tool to enhance real-world experiences, not replace them. Birders can use it to identify species, then put their phones away and simply observe.
For Hansen, the project is also a personal journey. He recalls childhood mornings watching sparrows from his window, a fascination that never faded. "Every bird is a new story," he says, flipping through his binder. "I want people to feel that same wonder, to look up from their screens and see the life around them." His dedication is evident in the hundreds of pages already completed, each one a small act of patience and love.
As the app prepares for its full release, Hansen continues to paint, one bird at a time. He knows the task is enormous, but he's unfazed. "If it takes a few more years, so be it," he says with a smile. "The birds will wait." In a world dominated by fleeting digital content, his work offers a slower, more meaningful connection to nature—and a gentle nudge to put down our phones.